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Chambre de Commerce
‘In times of crisis and uncertainty, consumers prefer local products’, emphasised Carlo Thelen in his introduction to this year's ‘Made in Luxembourg’ awards ceremony. According to the Director General of the Chamber of Commerce, the label continues to be of great importance in supporting Luxembourg companies and the national economy.
In the presence of the Minister for Small and Medium-sized Businesses and Tourism, Lex Delles, and the director of the Chamber of Skilled Trades and Crafts, Tom Wirion, 83 Luxembourg companies have received the ‘Made in Luxembourg’ label in the last six months.
‘The number of applications for the label has continued to rise in recent years’, Carlo Thelen noted, and this is consistent with the trend, mentioned by Minister Lex Delles, that ‘customers and service providers are focusing more and more on identity, short distances and sustainability’.
The importance of marketing was the theme of this year's award ceremony. Gabriel Boisante, a committed entrepreneur and dedicated European, explained to the audience the steps that need to be taken to successfully implement a marketing strategy. He illustrated his approach by presenting the stages of his very diverse career between Paris and Luxembourg, the opening of a series of bars and restaurants such as Mamacita, Paname or Bazaar, to name but a few, or the development of the Twisted Cat beer as well as his joining, in 2016, the municipal council of the city of Luxembourg. He stressed the importance of standing out, defining oneself, working on one's strengths and being persuasive.
To date, more than 1,600 companies have been awarded the label. To be awarded the label, a company must justify the production of goods or the anchoring of its services in Luxembourg and have been in existence for at least twelve months.
The objective of the Luxembourg label of origin is to promote the products and services of companies established in Luxembourg that want to stand out abroad as part of an internationalisation strategy. In this context, Carlo Thelen referred to the recent ‘Made in Luxembourg’ week at the Dubai World Expo, ‘twelve Luxembourg companies showed an international audience and visitors from Luxembourg the high level of expertise, creativity and passion that characterise our 'Made in Luxembourg' companies’.
The first steps to define a concept for the World Expo in Osaka in 2025 have been taken and an event showcasing the ‘Made in Luxembourg’ label will certainly be included.
View the photo gallery of the event here.
