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New PET bottles, one step closer to a more circular alternative.
In July this year, Sources Rosport announced that its PET bottles for Rosport Viva, Rosport Classic and Rosport Blue would be changing. They are now available at sales outlets across the country, and are distinguished by the fact that all natural mineral waters, still and sparkling, are filled in the same transparent bottle. The bottle is made from recycled PET, and is 100% recyclable.
Since the European directive EU 2019/904 imposing a tethered cap on all beverages was published, and the July 3, 2024 deadline made known, the management of Sources Rosport has been considering the strategy to be put in place to comply with the said directive.
The decision was soon taken to unify the Classic, Blue and Viva bottles, and to blow these new bottles at Rosport at the same time as the changeover to tethered caps. In June, a brand-new bottle-blowing machine was installed and commissioned at the Rosport production hall. This brand-new range was naturally accompanied by a new cap, a redesign of the labels and the packaging film. To inform the general public of this change, Sources Rosport also commissioned the production of a new advertising film, which advocates that the new bottles turn with the world around us. The key message refers to the circularity of the bottle, which rotates in a local, short and closed circuit.
A step closer to a more circular packaging.
There's no denying that plastic, and single-use PET bottles in particular, have been a hotly debated topic in recent years. Yet this lightweight, practical format remains in high demand, which is why Sources Rosport has taken a closer look at its recycling, with the aim of reducing its environmental impact to a minimum.
For over a decade, the Luxembourg SME has been seeking to make managerial decisions with a view to ecological responsibility. It is precisely these reflections that have supported the efforts undertaken since 2011, whether in terms of bottle weight reduction or the use of more eco-responsible wrapping film.
Sources Rosport has also been considering the use of recycled materials for its PET bottles for many years. Thus, in 2014, an agreement was signed between Sources Rosport, Valorlux and Plastipak, guaranteeing that Rosport's PET bottles, which are collected via selective sorting, are recycled and used for the production of new bottles (bottle-to-bottle). As Sources Rosport does not export its products, and its water bottles are made without virgin plastic, the objective of optimal recycling is paramount, thanks to the active participation of consumers in the sorting process.
Secondary packaging is also part of our eco-responsible approach
Multipacks from the Rosport Viva, Rosport Blue and Rosport Classic ranges are packaged in plastic film bearing the “I'm Eco” label. This heat-shrinkable film is made from over 50% recycled polyethylene (PE). By choosing this material, Sources Rosport is moving as far as possible away from the use of virgin plastic, with the aim of recycling as much of its packaging as possible. This 100% recyclable film is given a new life by landing in the Valorlux blue bag or by taking it to a local recycling center.
Sources Rosport's eco-responsibility: relentless efforts
Since 2011, Sources Rosport has been committed to a corporate charter for social responsibility and sustainable development (CSR). This approach involves integrating medium- and long-term sustainable development issues into the company's vision and strategy. Sources Rosport products are distributed exclusively in the Grand-Duchy of Luxembourg. This means that transport routes from source to consumer are kept to a strict minimum, significantly reducing greenhouse gas emissions.
Managerial considerations don't stop there, and Rosport's environmental policy also calls for the shortest possible routes for suppliers, while respecting the company's quality charter. To name but a few, PET bottle preforms come from Bascharage, closures from a plant in Wiltz, labels from Fridhaff, while the cardboard needed to manufacture transport crates (trays) and pallet inserts is manufactured in Lintgen.
Sources Rosport has updated its website to include a platform highlighting the journey of its products and the impact of its management decisions. Perfect traceability underlines the importance of working as locally as possible.
Rosport Viva: https://products.seedtrace.org/rosport-viva
Rosport Blue: https://products.seedtrace.org/rosport-blue
Rosport Classic: https://products.seedtrace.org/rosport-classic