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The result of a strategic partnership collaboration Nhood and INOWAI.
Nhood, a real estate services company in Luxembourg, proudly announces the arrival of the first Nike store in Luxembourg. This significant project is the result of a collaboration between Nhood and INOWAI, a real estate expert in Luxembourg, which facilitated the connection with Nike.
The Nike Cloche d’Or store, set to open on November 5, 2025, will be located exclusively in the Cloche d’Or Shopping Center, managed by Nhood in Luxembourg. With 1,360 m² of space spread over two floors, it will be the largest store in the complex, designed to embody the energy and dynamism of sports in the neighbourhood.
A Nike Rise concept at the heart of the greater region
Nike Cloche d’Or, designed under the Nike Rise concept already established in several major cities, aims to connect the local community to sports by integrating products, services, and seamless experiences between digital and physical spaces.
The store will offer Nike and Jordan collections, blending performance and lifestyle, along with a range of omnichannel services such as Buy Online, Pick Up In Store (BOPIS), Digital Order Returns In Store (DORIS), and Click and Collect, merging virtual and hands-on experiences.
Nike has designed an immersive sports experience within the store, featuring the Footwear Fastlane to guide customers in selecting shoes, a bras and leggings section tailored to women’s needs, and the Sport Hub, a central area for personalized advice and services.
Marie-Aude Hosten, Commercial Director of Nhood in Luxembourg, states: “The arrival of the first Nike store in Luxembourg is a concrete example of our commitment to fostering unique and innovative concepts for our property clients. y incorporating exclusive brands like Nike, we enhance the spaces we create, boost the attractiveness of the sites we manage, and deliver a distinctive customer experience. This project reflects our ambition to transform each space into a prime destination, combining contemporary appeal, diversity, and commercial performance.”
Raphaël Bouchet, Director of Cloche d’Or Shopping Center, adds: “We are proud to welcome Nike to our center. This exclusive partnership with a globally renowned brand strengthens our position and makes the shopping center a true hub for visitors from Luxembourg and the Greater Region. This success also reflects the excellent collaboration with INOWAI, which played a key role in bringing this project to life.”
“We are delighted to have supported a prestigious brand like Nike in establishing itself in Luxembourg, particularly within the Cloche d’Or Shopping Center.” says Julien Pillot, Head of Agencies at INOWAI, and adds: “This opening further confirms Luxembourg’s potential as a preferred destination for international brands and demonstrates our ability to leverage local expertise to benefit major global retailers.”
A shopping center in in continuous growth
The Cloche d’Or Shopping Center, currently home to 115 stores spread across three floors and occupying a total area of 75,000 m², continues to expand within a vibrant and flourishing district.
New developments and openings are planned for 2025, highlighting the Cloche d’Or Shopping Center’s capacity to evolve, diversify, and meet visitors’ demands.