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BESIX RED France, through its subsidiary Madeleine Properties, and Swiss Life Asset Managers France have formalised the sale in future state of completion (VEFA) of PURE - La Madeleine, an office project in the heart of the European metropolis of Lille. This 8,000 m² building, designed to meet new work practices and environmental challenges, is set for delivery in mid-2027.
Designed by CAAU - Coldefy & Associés Architectes Urbanistes, the PURE - La Madeleine project represents a new milestone in the transformation of office real estate. This ambitious 8,000 m² project, scheduled for delivery in mid-2027, focuses on connectivity, sustainability and occupant wellbeing.
« This acquisition aligns perfectly with Swiss Life Asset Managers France's investment strategy. PURE - La Madeleine is an exemplary project - environmentally responsible, designed to meet corporate expectations for ‘New Ways of Working,’ and strategically located, » says Fabrice LOMBARDO, Head of Real Estate at Swiss Life Asset Managers France.
An ambitious environmental approach
PURE - La Madeleine involves the demolition of an obsolete 1980s building - which no longer met current needs or standards, particularly in terms of energy efficiency, equipment and safety – along with the removal of a surface parking lot. This project will make way for a modern and innovative 8,000 m² workspace, accompanied by an open-ground garden of nearly 1,000 m².
As part of a sustainable development approach, PURE - La Madeleine promotes soil renaturation and permeability by replacing impermeable surfaces with open green spaces, thereby contributing to rainwater management and biodiversity. The project also prioritises material reuse to reduce its ecological footprint.
By incorporating energy-efficient technologies such as solar panels and heat pumps, the project is aiming for BREEAM ‘Excellent’ and WELL ‘Gold’ certifications.
Building on the success of ICÔNE in Luxembourg, we are once again demonstrating our ability to offer innovative work experience with PURE - La Madeleine. Designed in collaboration with Coldefy & Associés Architectes Urbanistes, this project responds to new ways of working while integrating environmental considerations. PURE - La Madeleine's visionary concept convinced Swiss Life Asset Managers France, a renowned investor recognized for its commitment to high-quality, sustainable investments.
Gabriel UZGEN, Chief Executive Officer at BESIX RED
PURE connectivity, wellbeing and sustainability
PURE - La Madeleine will offer a work environment designed to foster collaboration and wellbeing. The building, composed of two wings surrounding a central atrium, will be bathed in natural light and surrounded by greenery. The creation of several outdoor terraces and a 1,000 m² landscaped garden - entrusted to local landscape architect LAND- will reduce the heat island effect, improve air quality and enhance local biodiversity.
A strategic location
Located on Avenue de la République in La Madeleine, at the heart of the Lille European Metropolis (MEL), PURE - La Madeleine will benefit from exceptional accessibility. Just a ten-minute walk from Euralille and the Lille Europe international train station, the project is part of a district known for its strong functional mix and its close proximity to major European metropolises.
By replacing an obsolete building with a modern, aesthetically pleasant and sustainable one, PURE - La Madeleine will contribute to improving both the visual appeal and functionality of the area.
This agreement strengthens BESIX RED's presence in France, and more particularly in the Lille metropolitan area, following the success of our previous office project ‘Perspective’ in Euralille. It highlights our ability to propose ambitious developments, strategically located and aligned with the expectations of local players.Stéphan LETURGEZ, Director of BESIX RED France