News entreprises
Today, the heart of Luxembourg is beating to the rhythm of Valentine's Day. Since this morning, passers-by have been surprised and thrilled to discover eight thousand roses being spontaneously handed out around the city. It’s a simple gesture, an invitation to share a smile and a moment of sweetness in the frenzy of everyday life.
In an age when everything seems conditional on a transaction, this initiative puts the human element and generosity centre stage. Through GiGA LOVE, Eltrona is encouraging us to slow down, to stop for a moment and look around, and to offer or receive attention that asks for nothing in return. It's a way of reminding everyone that Valentine's Day is not just a commercial celebration, it's also an opportunity to create a bond and share humble, honest emotions.
The streets and squares of Luxembourg have thus been transformed into settings brimming with encounters and emotions. Bus shelters are now adorned with hearts of roses, creating little bubbles of sweetness in the heart of the city. An interactive rose wall invites passers-by to capture the moment and offer it to someone close to their heart. A shower of petals accompanies everyday life, awakening the city with a hint of unexpected poetry. Moreover, a delicate fragrance floats through the air, carried by rose-scented advertisements slipped into newspapers, a sensory experience that extends the emotion even further.
The roses will be distributed throughout the day in a number of strategic locations. At dawn, passers-by received the first flowers at Luxembourg station. At midday, it was the turn of visitors to the Cloche d'Or and Auchan Kirchberg to enjoy the generosity of the Eltrona teams. At the end of the afternoon, Hamilius and the tram will become the scene of this unexpected campaign of kindness.
GiGA LOVE is a marketing initiative based on an authentic emotional experience and an honest gesture. Above all, it's a brief meeting, a smile exchanged on a street corner, a shared emotion that lights up a day. It's a simple act, designed to create a bond, arouse emotions and foster a moment of togetherness.
“This operation goes far beyond a simple campaign: it's an experience that brings people together. By offering roses, we create a direct and spontaneous link with passers-by, while our innovative media also amplifies the level of emotion and engagement. It is a down-to-earth and transparent approach - evocative of Eltrona - that reinvents the way we communicate and strengthens our connections with people”, explains Steve Deneef, Head of Marketing & Communication at Eltrona.
But it's the genuine magic of interaction that gives this project its full meaning: a rose handed over to a stranger bringing about a smile shared between two people, and a souvenir to take home.
“This initiative was not only launched to warm the hearts of passers-by but, more significantly, to create memorable encounters. A brand must always bear in mind the importance of creating an authentic bond with its customers. Through this campaign, Eltrona has managed to connect with each and every person with sincerity and heartfelt emotion”, underlines Luana Mantrisi, Marketing & Communication Officer at Eltrona.
Today, the people of Luxembourg will receive a rose, share a smile and exchange a moment of happiness. Let us not forget that a simple gesture can be enough to brighten up a day and create a lasting connection.