With the aim of boosting their profile in the Middle East, a delegation of Luxembourg businesses visited Riyadh and Jeddah, Saudi Arabia between 17-20 February. The mission was led by Crown Prince Guillaume and Economy and Foreign Trade Minister Jeannot Krecké, and was the mission to be organised by the newly created promotion agencies LuxembourgForBusiness and LuxembourgForFinance. They brought the message of how the Grand Duchy is an ideal entry point to the European market.